![]() Customers have seen 516% increases in ad inventory, 15% increases in fill rate and 44% improvements in ad rendering when compared to leading playout providers.Īsset management, cloud production and content distribution – simplified. Backlight’s ability to detect ad opportunities using machine learning is combined with low latency ad routing, device targeting, and a custom approach to ad macros in the newest version of Zype Playout. With the browser-based Live Studio, customers quickly generate platform-specific, low-latency content experiences and engage broader audiences through simultaneous distribution to any digital destination.ĪI-assisted inventory creation within Zype Playout. Backlight will demonstrate how Live Studio’s single interface makes it easy to tailor an existing live stream, or create a new one, from multiple live sources, clips, graphics and images, while preserving brand consistency with pre-configured production rooms and templated destinations. Wildmoka Live Studio: Backlight’s new digital-first live production platform. The latest updates to its products to reduce pain points across the video lifecycle for more streamlined production and monetization include: Request a meeting with Backlight at IBC here.īacklight Product Updates and Integrationsīacklight’s feature-rich solutions allow broadcasters and rights owners to create more content, distribute everywhere, unlock new revenue streams, and manage media and creative projects in the cloud intelligently and economically. ![]() Backlight will be at booth 1.D09 to showcase innovative solutions that improve the video content lifecycle for broadcasters, content creators, publishers and distributors. ![]() Backlight to Showcase Product Line Innovations Across Creative and Streaming Workflows at IBC 2023 September 7, 2023īacklight will present at the SVG Sport Production and the DPP Espresso summits at IBC Company is Shortlisted for Three AwardsīOSTON–(BUSINESS WIRE)– #IBC2023–Global media and entertainment technology company Backlight announced that it is returning to the International Broadcasting Convention (IBC) this month with many new product updates and integrations to share with the industry.
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